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April 10, 2020

It’s a simple fact: If your gym isn’t making money, it can’t continue to operate. And if it doesn’t survive, then you can’t help your community. We built our company to help community-based gyms create stronger businesses and healthier communities. We’re here for the long run.

We designed our products and our related marketing services to help businesses like yours get more from your brand. You spent a lot of time building your brand, now let’s get more out of it. The fitness industry is ever-changing and it’s critically important to always be looking for new ways to add value to your programs. You can’t do what you did last year and expect the same growth next year.

 
Give value, not discounts

Instead of trying to be cheaper than your competition, be different. Be better. Be unique. Your independent gym has the freedom to be whatever it wants to be. But trying to be the ‘cheapest’ should not be one of your goals. It’s a race to the bottom where nobody wins. And it certainly doesn’t produce the best results for your members.

Offering high-quality supplements to your members adds real value to your brand. It expands your brand from just fitness and into wellness. We all know that nutrition is even more important than physical activity when it comes to overall health. Offering supplements connects your brand to that pillar of health. And by doing so, you also create uniqueness in your brand.

 
It’s about $/member. Not # of members

So many gyms focus their marketing towards trying to increase their number of monthly memberships. The fact is, it’s far more profitable for your business to increase the monthly spend of your existing members. And the best way to do that is to add new products and services that enhance their experience. Your members already trust your brand. You already have a captive audience. It’s a much easier sale than trying to attract a new, cold lead to your business.

Offering additional products and services also deepens the connection with your customers. The more touch points you can create with them, the stronger your connection will be. And the stronger your connection, the better retention you’ll have.

 

Go beyond the bar

Most gyms sell snack bars and cold drinks. Selling these items is a nice service for your members but they don’t add much to your bottom line. These items are also meant to be band-aids for nutrition, not a part of a daily routine. Supplements help create consistent, ongoing sales through the creation of healthy pre and post workout routines.
 
Research shows that ~45% of gym goers take at least one supplement product as part of their weekly workout routine. Some 30% of gym goers take a powdered protein product. If you’re not offering your own supplements to your members, then you’re missing out on a very important (and growing) revenue stream. Selling your own supplements also means that you’re in control of the quality of the products your members consume.

When you work with our team, you get access to the clean, delicious products your people want and the support your business needs to maximize revenues for your business. Ready to get started? Reach out to us and let's talk.  


Radz Zalewski
Founder of Affiliate Supplements. Long-time CrossFitter (L1) and fitness nut. New-time dad. 

 

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